Research

My research investigates the psychology of consumer judgment and decision making. Specifically, I examine how features of new media platforms and technologies affect the consumption, processing, and sharing of information, especially information on politics and news. Thus far, I have pursued two broad streams of research. The first investigates when and why consumers are susceptible to misinformation. The second stream aims to boost consumers’ competences to navigate digital environments and guard themselves against manipulation. To this end, my research draws on a range of empirical methods, including surveys, online experiments, field studies, and combinations thereof.


Research on Susceptibility to Misinformation


Research on Boosting Consumers’ Competences Online

  • Lorenz-Spreen, P., Geers, M., Pachur, T., Hertwig, R., Lewandowsky, S., & Herzog, S.M. (2021). Boosting people’s ability to detect microtargeted advertising. Scientific Reports, 11(1), 1-9.
  • Kozyreva, A., Lorenz-Spreen, P., Herzog, S.M., Ecker, U.K.H., Lewandowsky, S., Hertwig, R., Basol M., Berinsky, A.J., Betsch, C., Cook, J., Fazio, L.K., Geers, M., Guess, A.M., Maertens, R., Panizza, F., Pennycook, G., Rand, D., Rathje, S., Reifler, J., Roozenbeek, J., Schmid, P., Smith, M., Swire-Thomson, B., Szewach, P., van der Linden, S., & Wineburg, S. Toolbox of interventions against online misinformation. Revise and resubmit at Nature Human Behaviour.