I am a behavioral marketing researcher and a tenure-track assistant professor of Marketing at the Michael Smurfit Graduate Business School, University College Dublin (UCD).

My research primarily focuses on consumer behavior in online environments, currently pertaining to misinformation and microtargeting.

Prior to my current position, I worked as a postdoctoral and predoctoral fellow at the Center for Adaptive Rationality (ARC), Max Planck Institute for Human Development in Berlin. I also earned a PhD in Psychology (Humboldt University of Berlin), a Master of Behavioral and Decision Sciences (University of Pennsylvania), an MSc in Marketing with distinction (Trinity College Dublin), and a BA in Business Administration (Provadis School of International Management and Technology).

My research has appeared in journals such as Journal of Experimental Psychology: General, Current Opinion in Psychology, and Nature Human Behaviour.