Michael Geers

Michael Geers

Assistant Professor of Marketing

Michael Smurfit Graduate Business School, University College Dublin

I’m a behavioral scientist and a tenure-track assistant professor of Marketing at the Michael Smurfit Graduate Business School, University College Dublin (UCD).

My research explores human behavior in digital contexts. In my first stream of research, I investigate how people process (mis)information and make decisions online. In a second stream, I aim to boost people’s competences to navigate digital environments and guard themselves against manipulation.

Prior to my current position, I worked as a postdoctoral and predoctoral fellow at the Center for Adaptive Rationality, Max Planck Institute for Human Development in Berlin. I also earned a PhD in Psychology (Humboldt University of Berlin), a Master of Behavioral and Decision Sciences (University of Pennsylvania), an MSc in Marketing (Trinity College Dublin), and a BA in Business Administration (Provadis School of International Management and Technology).

My research has appeared in journals such as Journal of Experimental Psychology: General, Current Opinion in Psychology, Judgment and Decision Making, and Nature Human Behaviour.